Saturday, August 20, 2011

Social Media 102

Social Marketing 102: How to be Interesting without Getting Overwhelmed from I Heart Art: Portland on Vimeo.

I just spent this morning watching this video from a workshop called "Social Media 102: How to be interesting without getting overwhelmed" hosted by I Heart Art PDX and taught by Diane Gilelland of Crafty Pod.

The video is 2 hours long, so I hope you have some spare time, but it will probably be worth it for you if you are looking to take your business and your marketing to the next level. There are a couple of things I took away from this:

1. Do what works for you (and your customers). Don't do everything just because people say you are "supposed to." The thing about social media is that it is about you. It's a very personal thing and people will see right through you if you kind of hate using twitter, but do it anyway. Basically, no half-assing it (pardon the swear) because it will probably do you more harm than good.

2. Social Media Marketing works because you get involved in a community. It is a form of permission marketing. People have to choose to listen to you and once they have chosen you, you must keep them involved! Someone asked a question about getting readers to their blog but it came out that they don't typically comment on other blogs. This made me think of the Theory of Reciprocity. Basically, you are more likely to do something nice for someone who has done something nice for you and vice versa. If you want people to comment on your blog, tweet to you, retweet your tweets, become your friend on facebook (and in real life) you should probably do the same for them.

Over the past few months, I have personally found twitter to be my new best friend. I get the most feedback and the most blog views from twitter. Facebook fans tend to be more loyal, I think, but they also tend to be absent most of the time. Plus, Facebook seems to be making some changes that makes it even harder to reach new people (anybody notice that you can't suggest to friends anymore?). Twitter just seems more social to me... but that's my two cents. Do what works for you.

Finally, I'm so intrigued by this that I would really like to talk to be IRL (in real life) about this stuff! If you are in the Portland or Seattle area (or anywhere in between) and want to meet up for an hour to chat about business stuff and grab coffee, please let me know! You can send me an email at britta.folden[at] I would love to take what I learn from these conversations and share it here on my blog!

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