I've been contemplating the endless possibilities of social media as a promotional and community building tool, so this case-study of a South Carolina restaurant, Bistro 17, seemed poignant.
How do you use facebook to promote your business without becoming an annoyance? I've been thinking a lot about that fine line and I'm in the process of developing my full strategy. Mostly, I'm trying to find ways to add value to my products and to the user's experience and of course, building community. It seems Bistro 17 did a really great job of choosing ways to add value to their business and that were targeted specifically towards the crowd they were looking to attract.