I've decided to bring this blog back to life! So let's get started...
Do you know how well your website is doing? I have to admit, sometimes I stay up until midnight just so I can check my stats on Google Analytics (is it sad that it might be one of the most exciting parts of my day?). I'm slowly figuring out how the whole thing works, but I've been curious about the "bounce rate."
So, in a short explanation, the bounce rate is a percentage number given to you to show how many people leave your page after only visiting the main page. The lower the number, the better. Why does it matter? Because the lower your number, the higher your google search ranking and we all know that higher google ranking equals more money in your pocket. Also, the bounce rate really seems to reflect the quality of your website. If people find your site confusing and aren't sure where to go next... they probably give up.
I like to think about it in terms of a retail store or restaurant. You probably have something in mind that you are looking for when you walk through the doors. What is it? Once you're inside, do you know where to look?
I often go searching for pretty random things that sometimes can only be found in those evil big box stores... after wandering for what seems like hours sometimes, I often give up. That's what you want to avoid on your website. On my site, Queen B Quilts, people are most likely searching for t-shirt quilting services and what do they want to know? How much is this gonna cost me? So rather than hide that little detail I have the link listed at the top of the page and along the side. Don't make people go through some song and dance to get what they really want.
Gonzoblog has some tips on how to improve your bounce rate. It's good for business and it will probably greatly improve the design of your website as well! Do not overdesign - personal pet peeve of mine!