I am totally fascinated with this ad.
Apple wins again. They take an inspirational design philosophy and somehow turn it into an inspirational life philosophy... so, naturally, I must buy this thing (or things, I suppose) and cling to these ideals.
if everyone is busy making everything
busy... it's like a dirty word. And, yes... my attention is really divided among so many things...
how can anyone perfect anything?
what am I doing with my life?
we start to confuse convenience with joy
Holy crap. Am I happy? Did a buddhist monk write this ad?
abundance with choice
yes.... ok. I've been to the Cheesecake Factory. I've tried to order from their 20 page menu. Abundance is not always a good thing.
designing something requires focus.
eeek. I need to focus. What do I want in life?
delight
yes...
surprise
want...
love
need...
connection
I suddenly feel like I need a hug
then we begin to craft around our intention
that's a word that seems lost in our culture. It sounds so serious... and... intentional.
it takes time
I'm so impatient... I should work on that.
there are a thousand no's for every yes
O_O
simplify
I need to clean out my closet
we perfect
I want to perfect something
start over
life is so hard sometimes
until everything we touch
where's that hug?
enhances each life it touches
I want to change the world
only then do we sign our work.
Oh, right. This is an ad. But I have so many feelings now. What do I do now? Buy the new Mac Pro? Maybe...
