Apple's Got INTENTIONS

I am totally fascinated with this ad.

Apple wins again. They take an inspirational design philosophy and somehow turn it into an inspirational life philosophy... so, naturally, I must buy this thing (or things, I suppose) and cling to these ideals.

if everyone is busy making everything

busy... it's like a dirty word. And, yes... my attention is really divided among so many things...

how can anyone perfect anything?

what am I doing with my life?

we start to confuse convenience with joy

Holy crap. Am I happy? Did a buddhist monk write this ad?

abundance with choice

yes.... ok. I've been to the Cheesecake Factory. I've tried to order from their 20 page menu. Abundance is not always a good thing.

designing something requires focus.

eeek. I need to focus. What do I want in life?

delight

yes...

surprise

want...

love

need...

connection

I suddenly feel like I need a hug

then we begin to craft around our intention

that's a word that seems lost in our culture. It sounds so serious... and... intentional.

it takes time

I'm so impatient... I should work on that.

there are a thousand no's for every yes

O_O

simplify

I need to clean out my closet

we perfect

I want to perfect something

start over

life is so hard sometimes

until everything we touch

where's that hug?

enhances each life it touches

I want to change the world

only then do we sign our work.

Oh, right. This is an ad. But I have so many feelings now. What do I do now? Buy the new Mac Pro? Maybe...