What is the point of a "product launch" and is it right for you? Here is a useful how-to from Inc. Magazine.
1. Determine Your Purpose
2. Scout Your Location
3. Give Your Audience a Reason To Go
4. Follow Up
They also warn that holding a product launch event isn't for everyone, especially in cases of today's super busy, triple-booked customers.
I will be taking this advice and also thinking creatively about how a re-imagined product launch might look in the era of the busy and easily distracted mentality.